Rapid change is the order of the day in Consumer, Health, and Wellness. The competitive advantages of scale are disappearing in light of the fragmentation of consumer taste, channel, and competition. Manufacturers are finding the power of the mega brand eroding. The bricks and mortar retail landscape is under existential threat from digital competition. Traditional R&D models are being questioned, product pricing is under pressure, and increasing regulation and public sector scrutiny is changing the face of industries as diverse as alcohol, food and Over the Counter medication (OTC).
At Marakon we work with Executives in the Consumer, Health and Wellness sector to devise and implement strategies that enable value growth despite the changing and challenging circumstances. We deliver fact-based and experience-driven insight on how to use strategic, operating, organizational, and financing levers in tight, integrated combination, to create value. We work with executives to re-shape business portfolios, improve operating performance through organic growth and productivity improvement, create more agile, externally-oriented, and aligned organizations, while ensuring optimal use of the balance sheet for value creation.
Our clients include manufacturers of consumer packaged goods and durables, retailers, investment companies, and pharmaceutical and OTC multinationals.