THEY LAUNCHED value-based management -- a staggeringly detailed process that takes years. Its made billions for clients. Still, they're the best kept secret in consulting. The firm ... is a management consultancy, an absolute top notch one, among the half dozen firms that form the elite in strategy consulting. Never heard of them? Join the club. Marakon is the best kept secret in consulting.

Its anonymity is not for want of accomplishment. The firm's four founders pioneered -- essentially invented -- today's ruling approach to management, creating shareholder value by producing profits in excess of the cost of capital; Marakon helped teach the art to Coca-Cola, its most famous exponent... Reprinted with permission. Copyright 1999 Time Inc.

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