By Janet Kersnar
CFO Europe, June 2007
(excerpt)

According to Richard Kibble, a managing partner at strategy consultant Marakon Associates in London, companies that have succeeded in value-based-management programmes such as Syngenta’s are few and far between. "Only an extremely small group of high-performing companies have delivered the unusual combination of simultaneous returns and growth," he says. BMW, Heineken and Tesco are among the handful of companies cited by Kibble’s fellow Marakon consultants, Ken Favaro and Dominic Dodd, in their book The Three Tensions (Wiley, 2007). These companies, they write, are among the elite which balance profitability and growth, long-term and short-term performance, and business unit performance and group performance, all of which leads to better decision-making.

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