By Don Durfee
CFO, June 01, 2006
(excerpt)

"People are naturally enticed by growth," cautions Ron Langford, managing partner at consulting firm Marakon Associates. "But they're spending less time thinking about the bottom-line implications of their decisions."

For those courting clients, not overpaying is crucial, particularly in the early days of a cross-border expansion. As Marakon's Langford points out, "Companies that are the most successful with their expansions are often the ones that can be profitable early."

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