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BROWSE OUR PUBLICATIONS BY TOPIC:   Strategy Execution Organic Growth Growth Through Acquisition Productivity Leadership & Organization Managing for Value

our ideas Welcome to Marakon's ideas portal, which provides easy access to our library of writings. In this section you'll find leading-edge thinking on a range of topics high on top management's agenda. OUR MOST RECENT RESEARCH AND OPINION: Managing the Right Tension Profitability or growth? Short term or long? Synergy or stand-alone unit performance? All companies struggle to reconcile these tensions Published Dec 8, 2006 ... Managing the Short Term/Long Term Tension How small changes to traditional strategic planning processes can make a big difference Published Dec 1, 2006 ... Investment in Marketing: The Allocation Conundrum Executives should focus on how to allocate marketing funds rather than how much to spend overall Published Oct 1, 2006 ... To Grow, Take a Leap of Imagination, Not a Leap of Faith Companies can take more leaps of imagination by getting better at developing truly useful customer information and acting on it Published Jun 6, 2006 Games Managers Play at Budget Time Even the best-designed systems can be trumped by the power of personality. Learn to spot common ploys used to win resources The Three Tensions: Winning the Struggle to Perform without Compromise will appear in bookstores January 2007. MOST REQUESTED: So, What Exactly Is Your Corporate Strategy? Crisis? What Crisis? A Fresh Diagnosis of Pharma's R Using a 3-D View of Customers to Drive Profitable Growth The Four Disciplines of Superior Value Growth Making Strategic Planning Matter

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