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ideas on execution Closing the Strategy-to-Performance Gap Companies often fall short of their strategy's potential, but a select few have managed to close the strategy-to-performance gap Games Managers Play at Budget Time Even the best-designed systems can be trumped by the power of personality. Learn to spot common ploys used to win resources Navigating Growth in Emerging Markets Six practices can help MNCs become more nimble in their pursuit of sustainable growth in emerging markets Published Dec 8, 2004 The Neglected Art of Strategic Pricing: Lessons From Financial Services Pricing strategy should be a sculptor's chisel, but more often it resembles a workman's hammer Published Sep 23, 2004 Moving Beyond ROMI: What Marketers Must Do to Drive Profitable Growth (Part 2) Eight recommendations can help you decide how much, where and in what to invest Published Aug 16, 2004 Rx for Pharma Marketing: Up the Dose of Customer Insight Many drug companies are not getting a big enough bang for their marketing billions Published Jun 28, 2004 When Good Strategies Fail to Deliver, Culture May Be the Culprit Companies that execute well often have performance cultures bolstered by continuous improvement programs Published Jun 7, 2004 What Really Drives Risk? Lessons From Financial Services Companies are often far more (or sometimes far less) at risk than they believe themselves to be Published May 3, 2004