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mastering revolution: sustaining value through transformational change
BY
ALASTAIR CAMPBELL, MARK ELKINS & JAMES BOWEN
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Identifying the need for
change is often the easy
part; managing the transition
effectively is a lot harder
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When it becomes apparent that a new technology, product or business model
will alter an industry, few CEOs question the need to act. They are less clear, however, about how to manage the transition from old to new in ways that will maintain their performance through the period of change
and build their prosperity in the new environment. In this article, we provide perspectives on why companies’ track records in dealing with these transitions are generally poor, and outline three changes that leadership teams should make – to decisions, information and execution – to increase their odds of emerging successfully on the other side.
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