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want to grow the top line? manage costs better
BY MATTEO PECCEI
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Managing costs aggressively
during periods of economic
expansion is the most efficient
way to fund growth
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With signs of economic growth in the air, many companies are giving
thanks that the days of belt-tightening and cost cutting are behind
them. Budget cuts and plant closings are rapidly dropping off corporate
agendas and giving way to a focus on new products, new markets and
rehiring programs. Slimmed down and operating more efficiently,
companies are looking for ways to boost sales and grow their way to
higher profits. While news of this renewed focus on growth is encouraging, the resulting deprioritization of cost management on the corporate agenda is cause for alarm. Why? The only thing certain about
planning for growth is that it will cost money.
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