David is a partner in the New York office. He joined Marakon in 2003 and heads the firm's growing Customer Value group. He is an authority on helping large corporations achieve superior growth through deep customer insight. David has advised companies in the US, Europe and Asia across a wide variety of industries, including consumer packaged goods, telecommunications, banking and manufacturing.

Prior to joining Marakon, David was Worldwide Chairman of the Advanced Techniques Group, the marketing science unit of MindShare, a leading media buying agency. There, he spearheaded efforts to develop new ways of forecasting the short- and long-term impact of marketing investment on revenue growth and profitability.

David is known for his work in brand equity measurement and management. While at market research firm NPD in the early 1990s, he co-created "BrandBuilder," the first brand equity model that directly linked consumer attitudes and actual buying behavior. He carried this work further as Director of Branding Intelligence at J. Walter Thompson. There, he developed eIQ, a simple way to measure the degree of emotional attachment between customers and brands, and demonstrated its importance in driving brand success. He began his career at Yankelovich, Skelly and White, where he studied the effects of social trends on consumer behavior.

A former professional bass player, David continues to play with jazz and rock groups around New York.

education
B.A., Philosophy, Amherst College